100 Ways to Create a Great Ad
by Tim Collins
208 pages, 340 colour illustrations
Publisher:Laurence King Publishing
Imprint:Laurence King Publishing
Published:4 Aug 2014
General (US: Trade)
Dimensions:256 x 217 x 18 (mm)
Pub. Country:United Kingdom
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100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the ‘Reveal’ and the ‘Mash-Up’, it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting.
This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal.